a well-known restaurant brand where I contributed to a range of print, merchandise, and in-store design projects. Working directly with the owner and marketing team, I developed updated menu layouts, branded packaging, and a series of merchandise concepts, including a new character mascot that reflects the brand’s playful, cult-like identity. My work focused on maintaining brand consistency across all touchpoints while producing production-ready artwork suitable for in-store use and customer engagement. The final designs helped refresh the brand’s visual presence and supported new promotional and merchandise opportunities across multiple locations.
