I am an Irish graphic designer specializing in building scalable, production-ready brand systems. My work lives at the intersection of high-fidelity digital design and complex physical production.

I believe design is a functional tool for solving business problems. My approach focuses on technical precision and operational scalability—ensuring that a visual identity remains impactful whether it’s scaled for a global digital campaign or engineered for high-volume physical packaging.

With a track record of delivering end-to-end solutions for high-growth brands like Bunsen, I excel at navigating technical constraints and collaborating across multidisciplinary teams. I am committed to creating consistent, accessible, and detail-driven design systems that are built to evolve alongside the products they represent