Political campaign designs for Irish party Aontú. I was tasked with creating a DPS brochure, Campaign posters and an experimental advertisement for the party. While researching the party; they had a lot of passion for the Irish language so I took it upon myself to translate the individual designs into the original language so that their message could be spread further within the country. Taking inspiration from their messages and their no nonsense political questions; I went with the approach of advertising real problems and real solutions as stated by this party, making it a stand out from the rest of the parties. I kept the colour pallet the original Aontú colours but changed the colours on the “coke” advert to blend more with the design (as this was an experimental advertisement).

The main theme of this project was shock, so that anyone could read the message about what is currently happening and the solutions beneath, keeping it clean and legible without sacrificing the design elements.